Operating in Turkey for more than 150 years, Generali Insurance is introducing an important social responsibility project based on its approach to eliminate the risks of life and to support the development of insurance awareness. In this context, Mine Ayhan, General Manager of Generali Insurance and Member of the Supreme Council of Turkish Union of Chambers and Commodity Exchanges Women Entrepreneurs, and Asst. Dr. Seda Kizilel, Member of the Chemistry and Biology Engineering Faculty of Koc University, shared the details of this project in a press conference held at the KWORKS Koc University Entrepreneurship Research Center on Thursday, December 22, 2016.
Standing out with its easy insurance approach, pioneer projects in its sector and digital projects launched in Turkey, Generali Insurance adopts a new insurance approach which aims to eliminate the risks of life and to raise awareness on the possible risks. Operating with the approach in Turkey, Generali has announced its support to the Asphalt with Delayed Ice Formation project, a scientific project by Koc University which drew international attention and launched with the contributions of TUPRAS, with the investment they made.
Mine Ayhan, General Manager of Generali Insurance, emphasized that they address the Asphalt with Delayed Ice Formation project as part of their corporate social responsibility approach and that the project will be a first in the world with its important benefits for the lives of pedestrians.
Traffic Accidents Due to Icing will be Reduced Significantly
Having stated that the aim of this scientific research launched by the Engineering Faculty of Koc University is to reduce the traffic accidents due to icing especially during cold and snowy weather conditions, Mrs. Ayhan continued: “According to the statistics, 40,870 individuals lost their lives in Turkey immediately after a traffic accident between 2006 and 2016. According to the same data, 2,325,943 individuals were injured in these accidents. Thus, an average of 2.4 million people were affected by the traffic accidents in this ten years period. Statistics show that 81% of the traffic accidents occurred on wet surface were on snowy and icy roads. Records suggest that only in 2014 and 2015 a total number of 4,796 traffic accidents occurred due to snowy and icy driving conditions. In these accidents 182 were killed while 11,745 were injured. In general, the annual socioeconomic damages due to all types of accidents add up to TL22 billion on an average. Adding the insurance sector in this equation, the cost of Casco, traffic, compulsory highway transportation policies and expenses add up to TL 8.2 billion.”
The Amount of Road Salt Used Will be Reduced Thanks to Asphalt with Delayed Ice Formation
In accordance with the memorandum published by the Ministry of Internal Affairs in October, 2016, aimed at 50% decrease in traffic accident mortalities, Generali Insurance is determined to significantly reduce traffic accidents due to icing and it is expected to reduce the road salt used to de-ice the roads with the Asphalt with Delayed Ice Formation project.
Stated that the road salt used to fight icing is an economic burden every year, Mine Ayhan, General Manager of Generali Insurance, continued: “In the last 17 years, the amount of road salt used only in 18 cities added up to 1,082,408 ton in total with a gradual increase. In the same period, statistics show that the road salt used has increased by 400%. Adding the amount of solution used to these numbers will give an even more desperate picture. The numbers show that the decrease in traffic accidents and the amount of road salt used will translate into a significant contribution to the economy. Nevertheless, it will also be possible to save from the budget assigned to the maintenance and repair of asphalt roads.”
“Launched with the collaboration of Koc University and TUPRAS in 2011 and meticulously performed by the research team, the research led to the development of a material which has the potential to delay the ice formation on asphalt,” said Asst. Dr. Seda Kizilel, Member of the Chemistry and Biology Engineering Faculty of Koc University and Head of the Research Team for this Project. “We have published our scientific observations and our patent in the previous years as part of the project. Our last article which was published last year evoked the interest of international community and was published in many media channels. As part of the Asphalt with Delayed Ice Formation project, a customized hydrophilic agent which reduces the melting point was homogenously distributed into the hydrophobic bituminous and polymer material. Thus, it was possible to obtain a bituminous material which prevents surface icing, which is compatible with asphalt, which can absorb salt and control the release. We have used the possibilities offered by Koc University-TUPRAS Energy Center (KUTEM) and Koc University Surface Research Center (KUYTAM). In this respect, our research to further improve material we have developed continues with the support of Generali at the moment.”
Project Will First be Introduced in Turkey, Then, Will be Exported
With its dedication to reduce the mortality rate and the number of traffic accidents, Generali Insurance will continue supporting the Asphalt with Delayed Ice Formation project until the point it reaches the application stage. As soon as the lab studies are concluded, the asphalt produced will first be used in the roads in Turkey. Noted that they are willing to introduce this project to more than 60 countries which Generali Group serves to, Mine Ayhan stated that research especially conducted by Turkish scientists in Turkey is promising for the future and a source of pride for them and that the project is also supported by the Generali Group in line with the company’s social responsibility approach.
Decrease in Traffic Insurance Prices
With the Asphalt with Delayed Ice Formation, Generali Insurance has also made a breakthrough in the insurance sector and aims to reduce traffic insurance prices with the decreased traffic accident risk which plays an important role in premium pricing.