Abdullah OZCAN, one of the popular names of the Insurance Sector, had made his mark with his use of social media when the Insurance Sector was indifferent to Social Media. Indeed, he was successful with his posts on the social media in terms of reflecting the internal dynamics of the sector. However people found it odd at first, they have started to like and even appreciate the process.
So, what was the projection of this on the sector?
Once distant to the social media, many executives and other actors operating in the sector have started to use social media actively within the last year.
Once unreachable, these people are now reachable and they are posting on social media in a regular basis. Of course, they have realized the power of social media and they have been enjoying the positive feedback. Indeed, they have found out that they did not need any media agency to stand out in the sector and they have seen that they are able to achieve this by themselves.
As a result, having paved the way for others, Abdullah OZCAN’s approach was confirmed by the sector. Therefore, he has shown the way for many, implicitly.
We need to note that this process was sincere and earnest. Indeed, looking at the World, none of the posts would receive any positive reaction on social media if they are not sincere and earnest.
As sigortahaber.com.tr, we have been trying to communicate the importance of the Internet and social media for many years now. At this point, we appreciate Abdullah OZCAN for creating such an awareness.