NN Group, an insurance and investment management having longer than 170 years of heritage in 18 countries, mostly in Europe, launched its campaign called ‘Our Tomorrow’ aiming to make the far future worth to think and make it as important as tomorrow. A video series related to the subject within the scope of the campaign encouraging to pay more attention to issues concerning the future was prepared. Videos witnessing the imagination of innovations that will greatly affect many fields in everyday life such as nutrition, welfare and communication technology of the three futurists show that the future can be closer and more concrete than we think causing an urgency emotion about the future.
“Future is not a far and an abstract notion”
Stating that it is not possible to plan for future without dreaming it, NN Life and Pension Marketing and Sales Deputy General Manager Didem Özsoy Dirican said that people always take the ‘future’ notion as distant and abstract, however they should start investing for it now. Didem Özsoy Dirican emphasized that people younger than 35 years old don’t have any idea how much they will earn in future and how much money they will need for their retirement.
Stating that many people have difficulty in planning the issues such as their retirement and the education of kids, Didem Özsoy Dirican said that they encourage people to think about the future and be more careful about it with their campaign ‘Our Tomorrow’. She added that “They aim to make the far future worth to think and make it as important as tomorrow with its campaign called ‘Our Tomorrow’. We don’t claim that we can guess the future or what tomorrow will bring, but we can help people to plan their future.”
Videos prepared within the scope of the new campaign of NN Group having 3 themes trigger the urgency emotion for future making us the dream the innovations that will greatly affect many fields in everyday life.